Operations

Conversion rate optimization for solo Shopify stores, prioritized by ROI: fix the product page, friction, trust, and recovery before touching the theme.

A customer support SOP for solo Shopify operators: batch support into a daily block, triage by type, build canned replies, and decide when a helpdesk app is worth it.

A returns and exchanges policy and workflow for solo Shopify operators: what to put in the policy, how to handle a return in minutes, and what protects margin.

A margin-first discount strategy for solo Shopify operators: when to discount, which type to use, the break-even math, and the guardrail that protects profit.

Abandoned cart recovery for solo Shopify operators: native email vs a dedicated app vs SMS, which to use by store stage, the setup, and what to skip.

The complete operating system for a one-person Shopify store: weekly cadence, inventory, customer ops, email, subscriptions, shipping, apps, and outsourcing.

Shopify subscription decision tree for solo operators: three readiness questions, ReCharge vs Bold vs native, and a free 60-day pilot framework.

Set Shopify shipping rates without leaking margin — a four-model comparison, a margin-first decision rule, a 30-order leak audit, and a free decision sheet.

Shopify reorder point SOP for solo operators — Shopify inventory states, the reorder formula, a 3-axis decision system, 4-tier SKU classification, and a free calculator.

A 5-method Shopify email capture decision system for solo operators — exit-intent, floating bar, content gate, footer, post-purchase trade-offs.